The potential and power of social media platforms can’t be left unnoticed, especially with its user-generated content, interactivity, and connectedness. In many ways, social media use has become a necessity in numerous aspects of a person’s life and daily activities. Whether for personal, professional or business reasons, making use of these platforms greatly impacts our capability to communicate, mold relationships, retrieve and share information, as well as make the best, wisest, or most reasonable or practical decision.

No matter the trade and the industry one belongs to, anyone can make a name on TikTok, including writers and authors.

Through the platform, writers and authors have the opportunity to widen their reach as well as allow them to directly connect with their audience, followers, fans, or supporters. Moreover, they can also use the platform to market their books and boost their book sales. In fact, some novels have become bestsellers when they caught on in the platform.

TikTok Views – How Are They Counted?

TikTok has quickly become and continues to be extremely popular among Gen Xers. However, as more individuals begin to recognize the advantages and potentials of being and using TikTok, even millennials and zoomers now engage themselves on the platform.

There are several reasons why people join TikTok. For many writers, it is usually to spread their brand, to get more followers, and to promote their books. Regardless, consistently obtaining a great number of engagements, the most common being TikTok views, likes, and followers, is crucial for your content and profile. These engagements not only play a role in your presence and visibility on the platform, which are essential to increase the possibility for you to gain recognition, fame and success on. Furthermore, TikTok views, likes, followers and other forms of engagements are metrics used to measure the performance of your content and profile. These engagements can also help you identify which of your videos aren’t doing well so you can immediately determine the reasons and find solutions.

When it comes to view count, it is easier for users to obtain views on TikTok compared to other social media platforms. Hence, the probabilities of spreading, growing and establishing your brand and name, and even to go viral is better on the platform.

A fraction of a second is all it takes for your video to get a view count, whether a user swiped on your video or if your video automatically played. In addition, if a user does a replay of your video, you content gets one new view for every playback. However, to benefit more from the potential views you are to get, you want your audience to watch your content all throughout the end. So, when creating your content, you have to ensure the they are appealing and engaging enough to catch and hold the attention of your audience from start to finish.

TikTok Video Content Ideas For Writers

There are numerous reasons why a video doesn’t get audience engagements. One may be because the viewers don’t find the content exciting or interesting. So, just like other users, writers and authors need to be creative and to stretch that creativity to come up contents that would appeal to their target audience. That being said, below are some ideas for writers and authors to use on TikTok:

• Give book recommendations and reviews
• Share tips and advice to improve writing
• Provide publishing tips
• Read excerpts from your favorite book
• Answer most asked questions from your audience
• Share character profiles and bios
• Organize giveaways
• Start a duet challenge
• Share writing prompts
• Share your inspiration behind your written works
• Copy challenges and trends
• Do unboxing videos
• Give regular updates and/or announcements about your current writing project or book promos
• Give fun facts about yourself and/or your favorite writers or book characters