Many writers have a website in which to publish written works about a specific niche, which brand marketers consider to use in promoting relevant products. Everyone in the digital content writing business knows that it’s important to apply SEO writing techniques to one’s content to get noticed by search engine crawlers. What many do not know is that there are online SEO tools that they can use in getting their content search engine optimized.

The tools monitor what bots are tracking in performing their function of indexing and ranking web content to release as relevant answers to certain search queries.

Manually Optimizing SEO by the Book is Easier Said Than Done

Manually optimizing one’s content with elements that can make them attractive to search engine bots is easier said than done. Although the AI follows a set of algorithms that serve as protocols or conditions that must be met to qualify for a top spot in search engine results pages (SERPs.)

In principle the SEO techniques are easy to understand but the difficulty heightens when terminologies and phrases are used in explaining the real value of SEO.

Example of Search Engine Terminologies that Writers Need to Comprehend

A study published in a 2020 Search Engine Journal reported that the clickthrough rate of websites occurring as top answers on SERP is 25%. The rate drops to 15% if the website appears in the second position. If a web content lands in the 10th position, the clickthrough rate is at 2.5%. If a searcher persists because he is still not satisfied with the answers, the second page of a brower’s SERP may be accessed but will likely garner a less than 2.5% as clickthrough rates.

By the way, a clickthrough rate pertains to the action that a visitor does when arriving in a website, which involves clicking on a hyperlinked text that carries the promotional message of a brand being promoted by the website. A low clickthrough rate therefore will have little chance of generating sales leads that marketers and advertisers hope for as positive results.

Availability of Search Engine Optimization Tools to Improve a Website’s SERP Ranking

Actually, writers nowadays no longer have to bother comprehending every terminology used by digital marketers just to understand the significance of SEO strategies. What writers need are tools that will enable them to cut through the process of researching for keywords, in determining which ones are the most effective when incorporated as relevant texts of specific web content topics.

Take for example an online rank checker keywords tool that has the ability to discern a website’s ranking in relation to a keyword or key phrase used in a published content. What is being provided here is a defined course of action, on what and how to improve keyword usage in your website content. The extra benefits of using this keyword checker tool is that its keyword analytics can be integrated as a component of a website’s Google Analytics Account.