How to Use TikTok to Build Your Author Brand and Grow Your Fanbase

Book author


TikTok has become one of the most popular social media platforms in recent years, with over one billion users worldwide. It’s a platform where anyone can create short-form videos that can go viral in an instant. Many authors have started using TikTok as a tool to grow their fanbase and connect with their audience in a new and exciting way.

Here are some tips and tricks for authors who want to use TikTok to add one more TikTok follower to their fanbase:

Showcase your personality

TikTok is all about personality, and as an author, you have a unique personality that your readers want to connect with. Use TikTok to showcase your personality and give your readers a behind-the-scenes look at your life as an author. Share your writing process, your favorite books, and your writing rituals.

Share your writing journey

Share your writing journey with your followers on TikTok. Talk about the challenges you’ve faced while writing your book and how you overcame them. Share snippets of your writing process and give your followers a sneak peek of your book.

Create book-related content

TikTok is all about entertainment, and as an author, you have the power to create entertaining content related to your book. You can create book trailers, share your favorite quotes from your book, or even create skits related to your book’s theme.

Engage with your audience

TikTok is a social platform, and engagement is key to growing your fanbase. Engage with your followers by responding to their comments and creating content that they want to see. Ask for their opinions on your book, share their fan art, and create challenges related to your book.


ALSO READ: Writing Books About Recipes: A Guide for Aspiring Cookbook Authors


Use hashtags

Hashtags are essential on TikTok, and they can help you reach a wider audience. Use hashtags related to your book, writing, and reading to attract followers who are interested in your content.

Collaborate with other authors

Collaborating with other authors is a great way to grow your fanbase on TikTok. You can create duets, share each other’s content, and even do joint giveaways. Collaboration can help you reach new audiences and gain new followers.

Stay consistent

Consistency is key to growing your fanbase on TikTok. Post regularly and create a schedule that works for you. You don’t have to post every day, but you should aim to post at least once a week to stay relevant and engage with your followers.


In conclusion, TikTok is a powerful tool for authors who want to grow their fanbase and connect with their audience in a new and exciting way. By showcasing your personality, sharing your writing journey, creating book-related content, engaging with your audience, using hashtags, collaborating with other authors, and staying consistent, you can use TikTok to build a strong following and connect with your readers in a whole new way.

TikTok For Writers – How Does One Get TikTok Views?

The potential and power of social media platforms can’t be left unnoticed, especially with its user-generated content, interactivity, and connectedness. In many ways, social media use has become a necessity in numerous aspects of a person’s life and daily activities. Whether for personal, professional or business reasons, making use of these platforms greatly impacts our capability to communicate, mold relationships, retrieve and share information, as well as make the best, wisest, or most reasonable or practical decision.

No matter the trade and the industry one belongs to, anyone can make a name on TikTok, including writers and authors.

Through the platform, writers and authors have the opportunity to widen their reach as well as allow them to directly connect with their audience, followers, fans, or supporters. Moreover, they can also use the platform to market their books and boost their book sales. In fact, some novels have become bestsellers when they caught on in the platform.

TikTok Views – How Are They Counted?

TikTok has quickly become and continues to be extremely popular among Gen Xers. However, as more individuals begin to recognize the advantages and potentials of being and using TikTok, even millennials and zoomers now engage themselves on the platform.

There are several reasons why people join TikTok. For many writers, it is usually to spread their brand, to get more followers, and to promote their books. Regardless, consistently obtaining a great number of engagements, the most common being TikTok views, likes, and followers, is crucial for your content and profile. These engagements not only play a role in your presence and visibility on the platform, which are essential to increase the possibility for you to gain recognition, fame and success on. Furthermore, TikTok views, likes, followers and other forms of engagements are metrics used to measure the performance of your content and profile. These engagements can also help you identify which of your videos aren’t doing well so you can immediately determine the reasons and find solutions.

When it comes to view count, it is easier for users to obtain views on TikTok compared to other social media platforms. Hence, the probabilities of spreading, growing and establishing your brand and name, and even to go viral is better on the platform.

A fraction of a second is all it takes for your video to get a view count, whether a user swiped on your video or if your video automatically played. In addition, if a user does a replay of your video, you content gets one new view for every playback. However, to benefit more from the potential views you are to get, you want your audience to watch your content all throughout the end. So, when creating your content, you have to ensure the they are appealing and engaging enough to catch and hold the attention of your audience from start to finish.

TikTok Video Content Ideas For Writers

There are numerous reasons why a video doesn’t get audience engagements. One may be because the viewers don’t find the content exciting or interesting. So, just like other users, writers and authors need to be creative and to stretch that creativity to come up contents that would appeal to their target audience. That being said, below are some ideas for writers and authors to use on TikTok:

  • Give book recommendations and reviews
  • Share tips and advice to improve writing
  • Provide publishing tips
  • Read excerpts from your favorite book
  • Answer most asked questions from your audience
  • Share character profiles and bios
  • Organize giveaways
  • Start a duet challenge
  • Share writing prompts
  • Share your inspiration behind your written works
  • Copy challenges and trends
  • Do unboxing videos
  • Give regular updates and/or announcements about your current writing project or book promos
  • Give fun facts about yourself and/or your favorite writers or book characters