How to Use TikTok to Build Your Author Brand and Grow Your Fanbase

Book author


TikTok has become one of the most popular social media platforms in recent years, with over one billion users worldwide. It’s a platform where anyone can create short-form videos that can go viral in an instant. Many authors have started using TikTok as a tool to grow their fanbase and connect with their audience in a new and exciting way.

Here are some tips and tricks for authors who want to use TikTok to add one more TikTok follower to their fanbase:

Showcase your personality

TikTok is all about personality, and as an author, you have a unique personality that your readers want to connect with. Use TikTok to showcase your personality and give your readers a behind-the-scenes look at your life as an author. Share your writing process, your favorite books, and your writing rituals.

Share your writing journey

Share your writing journey with your followers on TikTok. Talk about the challenges you’ve faced while writing your book and how you overcame them. Share snippets of your writing process and give your followers a sneak peek of your book.

Create book-related content

TikTok is all about entertainment, and as an author, you have the power to create entertaining content related to your book. You can create book trailers, share your favorite quotes from your book, or even create skits related to your book’s theme.

Engage with your audience

TikTok is a social platform, and engagement is key to growing your fanbase. Engage with your followers by responding to their comments and creating content that they want to see. Ask for their opinions on your book, share their fan art, and create challenges related to your book.


ALSO READ: Writing Books About Recipes: A Guide for Aspiring Cookbook Authors


Use hashtags

Hashtags are essential on TikTok, and they can help you reach a wider audience. Use hashtags related to your book, writing, and reading to attract followers who are interested in your content.

Collaborate with other authors

Collaborating with other authors is a great way to grow your fanbase on TikTok. You can create duets, share each other’s content, and even do joint giveaways. Collaboration can help you reach new audiences and gain new followers.

Stay consistent

Consistency is key to growing your fanbase on TikTok. Post regularly and create a schedule that works for you. You don’t have to post every day, but you should aim to post at least once a week to stay relevant and engage with your followers.


In conclusion, TikTok is a powerful tool for authors who want to grow their fanbase and connect with their audience in a new and exciting way. By showcasing your personality, sharing your writing journey, creating book-related content, engaging with your audience, using hashtags, collaborating with other authors, and staying consistent, you can use TikTok to build a strong following and connect with your readers in a whole new way.